Vietnam’s Ministry of Culture, Sports and Tourism has unveiled the Vietnam Tourism Marketing Strategy for 2030, aiming to promote the country as a leading tourist destination in Southeast Asia.

The plans contribute to the Vietnam Tourism Development Strategy for 2030.

The principal objective of the strategy is to promote Vietnam as an attractive destination to meet the demand of high-spending tourists, receive 18 million international and 130 million domestic tourists, and maintain a growth rate of between 8% and 9% each year by 2025. In addition, the strategy also aims to welcome 35 million foreign travellers with an annual growth rate of 13% to 15%, as well as 160 million local holidaymakers with a growth rate of between 4% and 5% per year by 2030.

Furthermore, national tourist destinations will underline the core value of the country’s tourism brand, SGGP News reports. This is linked to cultural identities, cuisine, ancient heritage and natural landscapes, providing unique travel experiences for visitors to the country.

In addition, the promotion of Vietnam’s tourism brand will continue, dubbed “Vietnam – Timeless charm.” Within these plans, destinations including Ha Long, Nha Trang, Phan Thiet, Phu Quoc, Da Lat and Sapa will be boosted, as well as industrial, educational, sports, yachting and MICE (meetings, incentives, conferences and exhibitions) tourism.

The plans will also see a return to traditional international markets and be an attractive destination for the emerging markets of India and Middle East countries up until 2025; and grow the traditional markets of Russia and countries in North-East Asia, Europe, ASEAN, North America, and Oceania between 2026 and 2030.

Moreover, the project comprises key tasks and solutions, particularly digital marketing activities and digital technology, to construct databases serving tourism marketing strategies.